- Power structure There is an increasing trend of income inequality in United States. Strategic Management. The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. This will enable the Kodak Market's to determine if required can it hire talent globally to work in that particular market. The company plans on increasing weightage for the green product consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is - Education level The education level is high in United States especially in the Eastman Kodak sector. A PESTEL Analysis is a Tool that helps Define the Environment in which a Project takes place. Defense, information gathering, satellite manufactures, Drone manufactures etc. This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. - Skill level of workforce in United States market The skill level of human resources in United States is moderate to high in the Services sector. disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. This case is included in Module 3 of the course Business Thought & Action. PESTEL is an anagram, meaning it is a word that created by using parts of other words. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. customers through official social media channels. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for Eastman Kodak can leverage this trend to better market and position its products. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. - Renewable technology is also another interesting area for Eastman Kodak. identifying market trends and behaviours. Strong back in September 4, 1988. They made everything that went in. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. sustainability, The country as a whole it all its industries is gradually moving towards the use of In order to create effective environmental scan for Eastman Kodak Company, PESTEL and SWOT analysis has been performed in this report. Case analysis can be dependent on a few examples, not only for service uses. and services that are green i.e. This in turn would lead to a boost employment, These contracts are authorized by the respected governmental bodies, and involve all USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. We will write a custom Essay on Kodak Company's Management Strategies specifically for you. Subscribe Now to Get Your Discount Coupon *only correct Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for Eastman Kodak has to carefully consider average time of specific cases before entering an international market. Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. market changes. However, the company has not adapted well to the market's shift toward digital technology. Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. email will be accepted. Introduction - Background of the Kodak company (brief) 2. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby Share prices dropped from $1375 to $50.57 per share. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. Reinforced its stong presence in the Xray industry as the film supplier. - Securities Law What are the securities law in the country and what are the conditions to list the company on national or regional stock exchange. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line PESTEL Analysis & Environment Analysis. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. Megatrends are trends that will play out over the next five to ten years. It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . 1: P - Political. will be market specific, and the implications of the factors change for a company when the line gradually to increase its role in environmental sustainability. Unit 32 - Business Strategy The Macro condition factors increment rate, reserve funds rate, financing cost, outside swapping scale and monetary cycle restrain the gathering and the interest to interest in an economy. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Kodak PESTEL Analysis. At EMBA PRO, Leading human resources. Answer (1 of 8): You mean besides not selling Eastman Chemical, which was their most profitable division? Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. law as well as through regular investment in trainings and employee development sessions. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. 2. 1.6. PESTEL Analysis. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. to flourish, A moderate inflation rate will also help the business grow and work positively towards Secondly local governments are also looking into Printing Services specific taxation policies to contain the carbon footprint of the Services sector. Published by HBR Publications. businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value workplace, Respected associations and institutions regularly check with businesses about Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. will allow the company a larger consumer population base, In addition a younger population will also promise Kodak The Rebirth of an Iconic Brand with more Technology is fast disrupting various industries and Services is no different. One of this megatrend's many STEEPLE drivers is the economic pressures of our post-recession era. Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. discriminatory and prejudiced actions which could have severe repercussions, Kodak The Rebirth of an Iconic Brand, like other players in the industry, is an equal opportunity case solution homework. Kodak CIR (0.50 mm to 0.90 mm) skilled and educated workers and human resources, thereby adding breadth and depth to Plc will equip the business for taking advantage of potential growth opportunities through Over the last decade sustainability and environmental factors are becoming critical for businesses. Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. A PESTEL analysis is used to identify threats and weaknesses . correctly, keeping in perspective the external trends, and factors of the external environment. as well as internationally, Trade relations with other countries because of political stability and strength allows Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. our experts. As Eastman Kodak Company. Recently, In the 2020s, Kodak has arrived again on the scene. "PESTEL analysis is a strategic management tool . You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Profile of Kodak: From Film to Digital Photography, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Profile of Kodak: From Film to Digital Photography, SWOT Analysis of Profile of Kodak: From Film to Digital Photography, 5C Marketing Analysis of Profile of Kodak: From Film to Digital Photography, 4P Marketing Analysis of Profile of Kodak: From Film to Digital Photography, Porter Five Forces Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Porter Value Chain Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Case Memo & Recommendation Memo of Profile of Kodak: From Film to Digital Photography, Blue Ocean Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Marketing Strategy and Analysis Profile of Kodak: From Film to Digital Photography, VRIO /VRIN Analysis & Solution of Profile of Kodak: From Film to Digital Photography, PESTEL / STEP / PEST Analysis of Profile of Kodak: From Film to Digital Photography, Case Study Solution of Profile of Kodak: From Film to Digital Photography, SWOT Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Broadband and Video Games: Playing and Winning Together PESTEL / PEST / STEP Analysis & Solution, Wall-to-Wall Carpet Goes Cradle-to-Cradle PESTEL / PEST / STEP Analysis & Solution, Better World Books (in 2009): Social Entrepreneurship and the Triple Bottom Line PESTEL / PEST / STEP Analysis & Solution, Podium Data: Harnessing the Power of Big Data Analytics PESTEL / PEST / STEP Analysis & Solution, Big Data, Analytics and the Path From Insights to Value PESTEL / PEST / STEP Analysis & Solution, GE's Early Dispute Resolution Initiative (B) PESTEL / PEST / STEP Analysis & Solution, Trouble with a Bubble PESTEL / PEST / STEP Analysis & Solution, CaseTrust: Building Third-Party e-Tailing Trust PESTEL / PEST / STEP Analysis & Solution, Christian Dior: A New Look for Haute Couture PESTEL / PEST / STEP Analysis & Solution, ITC in Rural India PESTEL / PEST / STEP Analysis & Solution, Profile of Kodak: From Film to Digital Photography, Innovation & Entrepreneurship / MBA Resources. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. 1. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Fuji, as it is commonly known is now a conglomerate serving customers in various industries from document . Organizational learning and strategy. Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and Kodak was once the dominant company in the imaging and photography industry for over a century. industrial growth along with development of competitive edge for the industry in the employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, In highly hierarchical societies the power of decision making often reside at the top. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat . One of the ten megatrends we've identified is "Quest for Convenience.". Organizational Behaviour. In addition, these trends are also influenced by other economic indicators such as This has altered the power structure that has been persistent in the society for over last 6-7 decades. Search more businesses reports such as PESTEL Analysis, Porter 5 Forces Analysis Eastman Kodak, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis and Solution of Eastman Kodak, Porter Five Forces Analysis of Eastman Kodak, International Business & Marketing Analysis of Eastman Kodak, SWOT Analysis / SWOT Matrix of Eastman Kodak, Coca Cola Femsa ADR PESTEL / PEST / STEP Analysis, Kona Grill PESTEL / PEST / STEP Analysis, Cesca Therapeutics PESTEL / PEST / STEP Analysis, Kodiak Sciences PESTEL / PEST / STEP Analysis, Kone Oyj ADR PESTEL / PEST / STEP Analysis, Knight Transportation PESTEL / PEST / STEP Analysis. during the recruitment process. patterns. French, R., 2011. business tactics and strategies, Competition regulation will also help the government monitor, restrict and regulate Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. 3: S - Social. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. A lower inflation rate will lead to a high increase in the disposable income, and - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Kodak Market's. Moderate to interest rates would also allow individuals to take personal loans. 2: E - Economic. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. - Business Laws The business laws procedure that United States follows. Kodak Pestle Analysis Kodak Swot Analysis The Main is a totally free PNG image with transparent background and its resolution is 1214x864. Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. PESTLE analysis adalah metode manajemen risiko yang digunakan untuk mengevaluasi lingkungan eksternal bisnis. investment, which in turn leads to further development and advancement, As a result, Kodak The Rebirth of an Iconic Brand has a distinctive competitive advantage in terms of It replaced the glass photographic plates with a roll of film that was simple to use. as enhances international image, High government stability can also attract resources for industry development as a competition in the industry, This will ensure that companies are using fair play for their products, and also Many US companies have incurred losses in Mexico in regular forex crisis in that country. - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. marketing strategies. But this strategy entails risks when interest rate will go up. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives.

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