examples of pull oriented activities include the following except

It is a system based on the idea that self-expression, ideals, and achievement determine customers' product and brand orientation. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. They will typically be somewhat price sensitive. C) Ensure that there is an independent audit committee. Quantitative: surveys, experiments, scanner data analysis Surveys for customer satisfaction, -Define marketing and marketing research problem. Integration simply means having the activity "done in house" rather than outsourced. 20. C. rebate This company serves multiple segments, marketing a different product to each segment. Of the following components of total quality cost, which is most damaging achieve a reputation as a world-class manufacturer? Surveys to assess customer satisfaction with Internet as a distribution option C. Sweepstakes C. 40 35. \text { Actual factory overhead costs for March } & \$ 12,990,000 & \$ 10,090,000 \\ B. bounce back A. consumer promotions; media advertising ________ is an exchange between a firm and its customers. Example: the survey rating is 1 (not as good as others) to 7 (better than others). Two important issues in clustering are the ability to determine to what group to assign an observation (individual) and determining how many groups there should be. 67. Trade allowances often are not passed on to consumers in the form of lower prices. 51. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: D. Event sponsorships. An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Advertising implemented by retailers and paid for by a manufacturer is called: 87. is when one party gets cooperation because it has information the other party seeks. Sampling through the media A. slotting allowances B. B. If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop. Exploratory, Descriptive, Causal A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. A. off-invoice allowance Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. B. Retailers are not justified in charging slotting allowances since most new products are successful. B. ingredient-sponsored cooperative advertising Wall display B. Self-liquidating premiums D. The growing power of retailers and their demands for sales performance. Forward buying A. C. build an Eastern Canadian brand identity and image The Product Life Cycle consists of the following four distinct stages: Introduction: An organization attempts to establish itself as a pioneer/market leader (especially if there are few competitors), & product development costs are high. 27. Brian's boss is explaining the concept of buying centers in B2B marketing. A. is the exclusive responsibility of advertising 85. 97. A. The redemption rate for refunds is lower than that for coupons because: D. induce trial of a new brand that is clearly superior to the competition, 41. Breadth Strategy: Reaching Multiple Markets. Effective Segmentation allows access to customers C. decline stage C. Self-liquidating sampling A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. 14. B. can be done with carefully planned sales promotion programs C. permit a brand to obtain prominent place where high traffic occurs. The second question is "How important are these qualities to you?" \hline \vdots & \vdots & \vdots & \vdots & \vdots \\ A. Contests C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. A. to create structures. The downstream partners that help a company reach consumers comprise the channel members; they provide the way to channel merchandise to the customer. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. Dare makes Breton snack crackers, which compete with many other brands in the category. 15. Compensation is another key issue. The role of the planning function in the management process is. And how important are each of these attributes? 90. A. D. Manufacturers are introducing more private-label brands. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. C. Image advertising Education reform is one of the most hotly debated subjects on both state and national policy makers' list of socioeconomic topics. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. C. Mall poster 3. What actions does the Fed take "when the economy is weak and unemployment is on the rise"? A. Price-off deals Niche markets are not different from segments; they are usually just smaller. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. D. event sponsorships, 30. C. is becoming less important to marketers as competition intensifies 2. Secondary data to understand context Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? B. most coupons are redeemed immediately following the initial coupon drop Some activities can be both push and pull strategies. A. Which of the following is NOT an example of a point-of-purchase display? $7,500 A recent study of coupon redemption patterns found that: Additional managerial commitment required All of the following are examples of consumer-oriented sales promotion activities EXCEPT: A. samples B. bonus packs C. trade shows D. refunds/rebates C 10. B. C. Orange Crush. This is an example of a(n) _____ coupon. A. baby stroller D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. Due to the marketing campaigns, consumers seek out a particular product and go to retailers looking to purchase the product. The various types of samples are as follows: Most retailers want to be involved with rebate programs. B. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? Psychological /Psychographic segmentation variables are closely related to blank______. 79. Distribution deals with realigning the discrepancies between quantities and selections. A. Attribute-based Approach: To create a map based on attributes, customers complete a survey. A. price-off deal. D. instant, 59. 44. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly Door-to-door sampling c. organizing neighborhood watch programs d. changing the delivery of police services c One hazard of citizen patrols is the possibility of a. volunteerism. Compute the amount Clydesdale should report as a deferred tax liability at December 31, 2017. C. Bonus packs, trade allowances, and slotting fees 4Ps: B. premium D. Contests/sweepstakes. 7. The tremendous decrease in the number of new products In addition, there tends to be useful corporate knowledge about business customers, in part because such transactions typically rely on a sales force so a knowledgeable front line is interacting with the customer. An increasingly popular means of using co-purchasing patterns to generate sales is Internet recommendation agents, such as Amazon. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. A week into implementing these marketing activities, Colins phone starts ringing, as retailers and distributors inquire about stocking the product at their stores. Initiator: an administrative assistant who notices a printer in the office frequently needs repairs. B. maturity stage 3. C. On-package samples can be distributed by attaching them to products not made by the distributing company. Rebates and high value checkout coupons Channel power/leadership allows control of conflict by domination of the channel by one partner. A. D. Coupons can encourage non-users to try a brand. Sales promotion is an ineffective tool for building brand equity. is a model that considers the channel member's production and governance costs, both of which are ideally minimized. A. Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: B. growth stage C. definition of business rules and organizational policies incorporated into the. Estimated factory overhead costs, direct labor hours, and machine hours are as follows: Factory1Factory2EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1$12,900,000$10,200,000Estimateddirectlaborhoursforyear250,000Estimatedmachinehoursforyear600,000ActualfactoryoverheadcostsforMarch$12,990,000$10,090,000ActualdirectlaborhoursforMarch245,000ActualmachinehoursforMarch610,000\begin{array}{lrr} D. Loyalty programs, 58. A. newspaper freestanding inserts (FSIs) is used in portfolio analysis and classifies brands or products according to whether each has a strong or weak market share and a slow or growing market. 68. C. Promotional discounting Actors in the distribution channel are manufacturing firms, distributors or wholesalers, retailers, consumers and any other supply chain partners. Marketing metrics include profitability, sales, market share, average prices, levels of awareness, penetration in trial, repeat purchases, customer satisfaction, and employee satisfaction. Vertical conflict is among partners at different levels in the channel. Seven Popular Marketing Research Techniques, 1. Effective Segmentation has profitability potential The VP says that the person who first kicks off the purchase process is the blank________. Segmentation: Customers aren't all the same; they vary in their preferences, needs, and resources. Simple averages are taken over the questions resulting in a pair of means for each attribute. D. cost-plus. A. D) Ensure that the audit firm is independent. A. cooperative advertising d. All of the above b Prepare an income statement for the year. Firms can also increase profits by increasing revenue. C. horizontal cooperative advertising C. Contests and sweepstakes When a company focuses on a single segment and has multiple product offerings for the segment, these firms are following blank_________ strategy. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. Once the appropriate number of clusters has been determined, the marketer names each segment by some identifying common characteristic(s). Every marketing decision should be based on facts and information. D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. It outlines what a business should do to market its product or service to its customers. Loyalty programs B. horizontal cooperative advertising \hline 230.67 & 17.90 & 40.17 & 43.91 & 4.60 \\ Match the following terms with the descriptions below. D. promotional allowances, 86. B. A. A. D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. Manufacturers are spending more money on media advertising. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. Dramatic performances are one kind of collaborative activities that can be used as a performance-based assessment. Segments are homogenous groups of customers. D. encourage retailers to use Eastern Canadian's planograms, 24. A. vertical cooperative advertising This is an example of: D. marketers are offering consumers more promotions to attract and maintain customers. Typically, a focus group should include _________. To keep learning and developing your knowledge of financial analysis, we highly recommend the additional CFI resources below: A free, comprehensive best practices guide to advance your financial modeling skills, Financial Modeling & Valuation Analyst (FMVA), Commercial Banking & Credit Analyst (CBCA), Capital Markets & Securities Analyst (CMSA), Certified Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management (FPWM). A. Vertical cooperative advertising The dashboard is an indicator of a company's success. Premiums The first question is "How does our hotel rate?" C. Sampling through the mail 83. D. In-or on-package sampling, 43. 2. Manufacturers can use any of the marketing mix variables to push to partners or encourage pull from consumers. B. C. more effort is required. Observational data to check on competitors C. Companies want promotions that require consumer involvement with their brands. In a pull marketing strategy, a firm markets its product directly to consumers. A. Smirnoff Vodka. 113. B. Network methods to identify opinion leaders in buzz marketing. Influencer: the IT person who knows Brand X is cheaper. How has the view of sales promotions changed during the past decades? C. brand equity The customer then compares the brand on the next important attribute and so forth, until only one brand is left. B. 95. Companies need to measure what matters. What do they stand for? A. horizontal cooperative advertising Corporate vertical marketing systems, in which all channel members are owned by/contracted to one company, provides control of conflict. -Communicate results (white paper, presentation, recommendations). This can be a very costly sampling method, particularly for multiproduct companies. D. event marketing, 82. A. premiums Place: Where and how will customers purchase your market offering? The heavy emphasis on trade promotion makes it difficult to: Greater expenses resulting from fragmented efforts There are many variations to conjoint analysis (choice-based, traditional, adaptive, pair-wise trade-off, full profile), all conjoint studies are run to understand how consumers make trade-offs among attributes uncovering what combinations of attributes customers value most. D. to differentiate a brand through image enhancement. A. the payoff is smaller. Direct mail coupons The customer makes two kinds of ratings: How does our company rate on a number of attributes? C. Consumers pocket most of the savings from trade promotion discounts. D. car, 63. The "Intel Inside" logo which appears on many computers is an example of: Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? A. B. Vertical cooperative advertising _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. D. $0.75, 54. B. They pay retailer handling and processing costs of 10 per coupon redeemed. Targeting: Attracting some of those customers makes better sense than going after others. A. forward buying Firms can increase profits by decreasing costs. D. Rebates and refunds, 18. A pack of baseball cards in a box of Cheerios cereal 1 According to SS+K, which of the following is both about engaging the audience and discovering opportunities to connect with them? D. promotional allowances, 93. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? Examples of Using a Pull Marketing Strategy In a pull marketing strategy, a firm markets its product directly to consumers. -Technique Excel shortcuts[citation CFIs free Financial Modeling Guidelines is a thorough and complete resource covering model design, model building blocks, and common tips, tricks, and What are SQL Data Types? The consumers then seek out the products to purchase. B. media advertising; sales promotions D. $150,000, 53. Specialty purchases: A new car, fashion shows, an expensive laptop computer. Customers' psychology can not be directly observed but behaviors can be observed (grocery scanner data). Consumers do not want to be bothered saving cash register receipts and proofs of purchase. 91. Positioning studies and perceptual maps are closely related to this marketing research technique. A. provide brands that sell in retail stores the opportunity to have specialized displays to feature their product. D. a rebate cooperative advertising, 109. A. pull money C. slotting $55,000 Differences between products and services are as follows: Intangibilityservices cannot be evaluated using sight, touch, smell and communicating the benefits is often difficult. Marketers refer to a "dashboard" as an analogy for the many indicators of a performance that should be monitored, much like an instrument panel in an automobile. C. $1.00 Product: Will customers want what your company is prepared to produce? Clydesdale Corporation has a cumulative temporary difference related to depreciation of $580,000 at December 31, 2017. Score227.00230.67230.67STR19.0017.9019.20TSAL44.0140.1744.79INC48.8943.9147.64SGL4.704.605.10. Using the scale of 1 (not very important) to 7 (extremely important), participants rate the same categories again (water sports, meals included, available excursions, nice rooms and good quality for money). A. bonus pack _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. Consumer-oriented sales promotions are part of a promotional ______ strategy. A. Usually three to four focus groups are conducted. A. introduction Which of the following statements about sales promotion programs is true? D. can be accomplished through consumer promotions that help build its brand equity, 23. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. D. most consumers do not use coupons. The selling price of the companys product is $50 per unit. A trade layout 88. made in the store. Consumer-franchise or image building for a brand: Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. The percentage discount that the face value of checkout coupons represents A. A strategy in which a firm increases demand for its products and draws (pulls) consumers to the product. D. High value coupons and sampling, 32. This form of communication allows all employees' opinions to be valued and democratizes the decision-making process within organizations. 92. C. frequent patronage programs Sampling and rebates Behaviors are important because they help marketers predict future purchasing. 5. Secondary data already exists (e.g., in the library, online); they're quick and cheap to obtain. A. consumers tend to be loyal to their favourite brands. D. Support advertising, 108. Let's delight our customers: A company can delight its customers by enhancing customer satisfaction, increasing loyalty, rewarding influential customers, spreading word of mouth, increasing customer lifetime values, and offering personalization. developing new conflict resolution techniques, The following is one of the steps in the marketing strategic planning process EXCEPT. Cluster analysis for segmentation No scanner data are prevalent for businesses. Retailing is the most visible channel function and can take a variety of forms including brick and mortar, Internet, catalog, and personal selling. C. maturity stage A. increase the market share of an established brand The two approaches are the attribute-based approach and multidimensional scaling (MDS). Modified rebuy: You reach for your brand of toothpaste but you try a new flavor. $1.50 Which of the following is NOT a limitation of rebates? B. Those important weights underpin how segments of customers differ. B. trade discounts B. is accomplished through short-term price-oriented promotions It doesn't ask customers what's important in a hotel. D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. _____ is a common sampling technique for small, lightweight products that are non-perishable. A. retailer power Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. Price is the final method to redefine our position, by determining which identity serves the company best: high price or low with correlated quality implications. is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. E. Planning eliminates the need for effective leadership. \end{array} Typically the position of a company's product, product line, or brand is displayed relative to their competition. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? This process is known as blank_______. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? B. off-price deal Dare makes Breton snack crackers, which compete with many other brands in the category. A. production and distribution costs Let's make more money: A company can state sales objectives in terms of currency, market share, units, change from last year or quarter, region, and investments made toward current sales - the philosophy underlying return on investment (ROI), return of marketing (ROM) or return on quality initiatives (ROQ). This payment is known as: B. B. B. TV display A. D. A dish towel in a box of Tide laundry detergent, 70. The preliminary engagement activities include all of the following except: A) Determine the audit engagement team requirements. D. magazines, 55. The differences between goods and services are all of the following EXCEPT _________. Shopping purchases: Going online to Citysearch.com to find a restaurant and make reservations when heading out of town. Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands. C. sweepstakes The franchisee (local owner) benefits include well-known brand, market awareness, supplier relationships, training, and support. In order to encourage sales, Selling Company must make its product available to be sold in smaller batches. Cluster analysis for segmentation C. to set direction. Some measures will confirm advantages over competitors while other measures can serve as a diagnostic in identifying problems. -Analyze data C. maturity Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. A. 4. C. to encourage the trade to display and support established brands. Dashboards or scorecards or graphic representation of metrics can take any form ranging from line charts, or pie charts, to bar charts. B. A customer compares brands by the most important attributes or dimensions.

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